To learn more about advertising on WXLO, please call Director of Sales Bob Goodell at

(508)  752 - 1045  or email bob.goodell@citcomm.com

                            Why Radio?

                 Ten Reasons To Advertise?

              Frequently Asked Questions (FAQ)

Why Should I Advertise My Business?

Everyday consumers are bombarded with thousands of advertising messages. If you want to make more money and grow your business, then advertising in a must. The first and most crucial step towards advertising your business is to make sure you understand exactly who your customer is. You cannot be all things to all people, so you need to pick an advertising vehicle that targets your current and future customers.  When you buy advertising, you are buying an audience, and buying the right audience for your business is an essential step to improving your chances for success.

Advertising creates top of mind awareness and name recognition! The consumer can identify with your business when they are in the buying cycle for your specific product(s) or service(s). Over 98% of consumers will do business with a business that comes to mind first, you need to “Brand The Brain” of consumers to increase your share.

Why Should I Advertise My Business With Radio?

Radio was the first mobile medium, and is still going strong. In fact radio is one of the only mediums showing continued audience growth. Why?  Because radio allows you the flexibility to listen where and when you want. In your car, at work, at home or even on-line.  Radio still remains the most cost effective medium to get both frequency and reach, with a particular audience. Radio reaches 93% of all consumers every week. Radio wakes you up in the morning, and keeps you entertained and informed throughout the day. Radio builds brands and creates top of mind awareness.  Radio compliments all other forms of advertising.  Radio triggers on-line searches.  Radio reaches prospects closest to the point of purchase. Radio is engaging. Radio ads trigger emotional reactions among consumers. Radio makes personal and emotional connections with the listeners. Done right…radio gets results.

Where Do I Start?

Look at our website! It should be able to answer your basic questions.  From there, you can set up an appointment with one of our marketing professionals.  At this meeting we will perform a marketing analysis for you, find out more about your business, your goals and what you are trying to accomplish. We will also provide a marketing analysis questionnaire on-line, that you may use and submit. Once you have it completed our team goes to work to customize an effective marketing plan for your business. We will meet again, to review the plan, and once we agree, move forward with the advertising schedule. We will then develop an effective commercial(s) based on the products and/or services your business offers.

When Will My Advertising Begin To Work?

Every product or service is different.  What are you offering? Do people need what you are selling? Why should they get it from you? If you told people to visit you for a free $50 or $100 bill you would have more business than you could handle. If that’s not your plan, then you need to understand that all effective advertising works with frequency over time.  The more times someone hears your ads, the more familiar they become with your business and your offer, the more likely they are to buy from you.

How Long Should I Advertise?

Advertising is looked at in most business as an expense. It truly is an investment!  Advertising works similar to a retirement plan…if you contribute the same amount of money per week into a retirement plan for 20 years, you would see exponential results over time. If you contribute that weekly amount quarterly into the same retirement plan, you would see that it would take you longer to retire; totally different results.   Advertising works the same way. Why is it you can remember the words to a song, but you can’t remember what you had for lunch yesterday?  It’s because the song has played over and over again and has been branded in your brain. The recall to the audio impressions on the brain, is far greater than you can imagine. You cannot turn off your ears! Consumers do business with people and brands they know and trust. Radio advertising allows you to build this special relationship with your future consumers.